What Our Workshop Covers
Introduction to the Specialty Coffee Industry
The Specialty Coffee Industry has exploded in the last few years. We’ll briefly go over what it is and what it means.
Business Concepts/Location & Site Selection
Coffee shops are all about location. We cover how to evaluate the viability of different areas and when to say no.
Negotiating Your Lease
A bad lease will kill a coffee shop before it ever has a chance. Negotiate right from the beginning and give yourself a leg up.
Business Plan & Financial Plan
Hone your concept and ensure that it’s financially viable.
Hiring & Training, Employee Management
How to find the right people for your shop, what questions to ask, and how to work with a team to build a great store.
Branding, Marketing & Current Trends
Get and stay in front of your community. Attract new customers, build positive sentiment, and grow your business.
Store Design and Layout: Ergonomics & Efficiency
Keep your baristas healthy and your customers flowing. Learn optimal layouts and time saving measures.
Cost of Goods Sold & Menu Development
Pricing makes or breaks a coffee business. We lay out how to calculate what you should charge and how your menu should evolve.
Future Business Trends
Learn where the industry is heading and embrace change.
We include plenty of time for personal Q&A with our expert consultants.
What Else is Included?
What Our Grads Say
Located in the center of
The best coffee city in America
In a 2,000 square foot espresso lab.
With 9 different espresso machines.
1-on-1 attention by professional barista trainers.
Get serious about opening a coffee shop
For dreamers who have always wanted to open their own coffee shop. This is a fast moving crash course designed to give you exactly what you need and nothing more.