Visual Merchandising in Coffee Shops

what is visual merchandising title

What is visual merchandising? Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical […]

The 14 Rules of Coffee Shop Design

coffee shop design

Coffee shop design is an integral part of operating a specialty coffee business. Aside from coffee, what other reasons do people have for visiting a coffee shop? Ambiance and environment play a huge role in attracting customers through your doors.  We’ve helped thousands of people over the years open coffee shops. We’ve seen firsthand what […]