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5 Factors When You Are Roasting Coffee Green coffee beans are roasted, so that they are transformed into actual coffee products. The roasting process is responsible for the differences in taste and aroma, allowing one to enjoy a wide range of flavors (earthy, sweet, and floral). Both the style of roasting and the degree to
The goal of signs are to get people’s attention and to create enough intrigue to want to buy something. Great signs are usually bright, colorful, use large font, and are very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but store signs
If you’re looking for the definitive guide to opening a coffee shop in 2020, this is it. Our business is built entirely on the foundation of “Helping People Succeed in Specialty Coffee”. In short, this is what we do. We help people open coffee shops, and help people who own coffee shops run them to
It’s the day you’ve been planning for months, maybe years. A day of definite mixed emotions: excitement but also (likely) fear of knowing this is the beginning of something really big for you and your business. Your project is no longer in the dreaming and planning stages; it’s the real deal, the big leagues. Now
When you start with better beans, you’re one step closer to serving the best coffee around. What’s a specialty coffee business without genuine, quality coffee? Choosing your coffee is one of the most important choices you’ll make in your journey towards opening a coffee business. Knowing this, don’t rush the process! Taste as many coffees
Attainable and measurable goals are everything both in life and business: without them you can’t truly track your progress or success. A lot of people’s goal going into business is to make money and, yes, that’s fair enough. But the best way to actually achieve this kind of massive goal is to plan out a
Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products.
Location is imperative in the specialty coffee business. More often than not, people don’t like to travel very far to get their coffee fix. This means that if you’re trying to find the best location for your coffee business, you’ve got a lot of things to consider. Finding that sweet spot of a great location
The biggest hurdle for any new coffee shop: how to make money in coffee. Once your coffee business is up and running, making a profit doesn’t happen on its own. Yes, your product should be able to speak for itself, but is your potential income fully under your control? To be profitable, you need to
As with any business, a good location is key to its success. Especially in the early phases of opening your business, there are bound to be busier days than others, both highs and lows. If your rent is too high, what does that mean for your stress levels when you’ve hit your third slow day
How to Roast Coffee Beans Your Guide to Roasting and Blending Coffee Both very important phases of gourmet coffee production, roasting and blending, start with high quality coffee beans. It may seem obvious, but without a quality bean, it is unlikely you’ll create a quality coffee beverage. Both single origin roasts and blends can be
Coffee cupping is the systematic process of tasting coffee in order to determine its unique characteristics and quality level. It is primarily used by those making decisions about which green coffee beans to purchase, but it can also be a learning tool for baristas or a fun activity for customers. In order to have a