Most coffee shop owners put off hiring a manager for too long, but it’s easy to understand why. Hiring a manager requires a ton of trust. A manager is essentially a surrogate “you” as a coffee shop owner. How do you even begin to find someone who can do what you do? The truth is,
Your coffee shop’s team is the most important part of your business to invest time and effort into. Equipment can break, foot traffic can change, deliveries can be late, but a good team can make the best out of any problem. Even if you think you’re a great manager, there’s only so much you can
So you want to open a coffee shop but money is tight. How can you get your name out there without spending a lot? Luckily, there are a lot of platforms and methods for coffee shops to advertise freely or very cheaply. Before you start advertising though, you should have at least a rough idea
Stop clicking the boost button! Never, ever click this blue button again. This button may as well say, “Just take my money”. If you’ve clicked this button, it’s okay. Don’t blame yourself. Facebook makes it sound appealing on purpose. “Just click this little button, pay a few bucks, and your post will be seen by
If you’re thinking about opening a local business or already in operating, you may have heard that you should care about SEO. Search Engine Optimization (SEO) has a positively WILD amount of information, misinformation, and straight-up snake oil out there about what it is and how to do it. Even worse, most of the information
5 Factors When You Are Roasting Coffee Green coffee beans are roasted, so that they are transformed into actual coffee products. The roasting process is responsible for the differences in taste and aroma, allowing one to enjoy a wide range of flavors (earthy, sweet, and floral). Both the style of roasting and the degree to
The goal of signs are to get people’s attention and to create enough intrigue to want to buy something. Great signs are usually bright, colorful, use large font, and are very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but store signs
If you’re looking for the definitive guide to opening a coffee shop in 2020, this is it. Our business is built entirely on the foundation of “Helping People Succeed in Specialty Coffee”. In short, this is what we do. We help people open coffee shops, and help people who own coffee shops run them to
It’s the day you’ve been planning for months, maybe years. A day of definite mixed emotions: excitement but also (likely) fear of knowing this is the beginning of something really big for you and your business. Your project is no longer in the dreaming and planning stages; it’s the real deal, the big leagues. Now
When you start with better beans, you’re one step closer to serving the best coffee around. What’s a specialty coffee business without genuine, quality coffee? Choosing your coffee is one of the most important choices you’ll make in your journey towards opening a coffee business. Knowing this, don’t rush the process! Taste as many coffees
Attainable and measurable goals are everything both in life and business: without them you can’t truly track your progress or success. A lot of people’s goal going into business is to make money and, yes, that’s fair enough. But the best way to actually achieve this kind of massive goal is to plan out a
Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products.
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