Take your coffee shop from idea to open for business

Join the Bellissimo Coffee Advisors team online for a day dedicated to helping you prepare to open your coffee business.

1-Day Crash Course on the Business of Running a Coffee Shop


Upcoming Dates [Now online!]

December 16

29 Seats Left

January 20

30 Seats Left

Don’t make the same mistakes as other business owners

Opening a coffee shop is a big investment, so take the time to protect yourself. Learn how to do things right from day one and avoid needing to play catch-up later.


Learn how to design your coffee shop to reach peak efficiency while avoiding costly injuries. Stand apart with your unique aesthetic and vision

Budgeting and Finances

See how to develop and price out a menu while controlling waste and operating expenses. Generate crucial reports and insight so that you always know where you business is at.

Profitability and Growth

We will help you create straightforward, actionable plans to attract more customers and leverage diverse marketing channels to grow your brand. Become an ultra-successful single location business or prepare to expand to multiple locations.

Hiring and Mangment

You’ll walk away with techniques to find the right people and develop a team who will help make this whole thing possible. Recruit, develop, retain.

Equipment Recommendations and Exclusive Discounts

Our expert technicians can provide detailed advice for your individual needs. Plus, our long standing relationships within the industry translate to discounts for you.

Ask Any and All Questions

Ask us anything you may be wondering about your business. We've been in the industry for decades, and have pretty much seen it all. We're here to help you directly.

Skip the degrees

You don’t have to spend years getting a business degree to open a coffee shop. We cut out the fluff and get down the real actionable information you’ll need to steer your coffee shop towards profitability and success.


(All times in Pacific Timezone)

8:00 AM - 8:15 AM


We’ll begin the day by getting to know our presenters as well as each other. Our workshop is a fantastic place for you to connect with others in the exact same position. 

8:00 AM - 8:15 AM
8:15 AM - 9:00 AM

Coffee Business Fundamentals

Our talks will kick off with Bruce Milletto, the founder of Bellissimo Coffee Advisors and coffee industry veteran of over 30 years. Bruce will share the most fundamental things to get right before opening and illustrate his advice with stories of coffee businesses he himself consulted with. Bruce will cover:

  • What you’re up against by opening today
  • Avoiding the most common mistakes other coffee business owners make
  • Finding the right location and negotiate what you pay
8:15 AM - 9:00 AM
9:00 AM - 9:45 AM

Coffee Shop Concepts and Design

Bellissimo CEO Matt Milletto will follow up with a talk about designing the interior of your coffee shop from the ground up. What might seem intuitive for most spaces can actually be a disaster for your coffee shop’s efficiency. Matt will cover:

  • Refining your business concept based on your market and cost
  • Designing your space for good customer flow
  • Laying out your bar for ergonomics and efficiency
9:00 AM - 9:45 AM
10:00 AM - 10:45 AM

Coffee Shop Finances

Of course, if you want to open a coffee business, you can’t ignore the financial component. Matt will continue by covering sources of funding for your opening as well as how to budget and determine your prices to reach and maintain the peace-of-mind that is profitability. Matt will cover:

  • Estimating your sales before opening
  • Calculating your margins and adjust prices accordingly
  • Planning for growth during construction
10:00 AM - 10:45 AM
11:00 AM -11:45 AM

Hiring, Developing, and Retaining Staff

Even in the smallest of coffee businesses, you are unlikely to do everything alone. Drawing on more than 20 years of experience in coffee, Molly will cover how to find and hire the right people and build a team dedicated to your business’s success. Molly will cover:

  • What things to look for when hiring
  • Creating a training program that works
  • Giving effective feedback to an employee about a job well done or things to improve
11:00 AM -11:45 AM
11:45 AM - 12:15 PM


11:45 AM - 12:15 PM
12:15 PM - 12:45 PM

Choosing the Right Equipment

After a break for lunch, our lead barista trainer and equipment technician, Dillon, will guide you through all things equipment for your new venture. Most coffee shops stick with their equipment for 10 years or more, not to mention the significant investment your equipment requires as you start out. This guidance is crucial to avoiding costly and stressful issues down the line. Dillon will cover:

  • What equipment you need to consider for your shop
  • The pros and cons of various types of machines, grinders, etc. 
  • Maintaining your equipment to keep it working for many years to come
12:15 PM - 12:45 PM
1:00 PM - 1:45 PM

Cost and Time Effective Coffee Shop Marketing

With a great passion for no-nonsense marketing, John will show you how to find your edge and get your name out there without pulling your attention away from everything else that’s required as a coffee shop owner. John will cover:

  • Planning your business to be marketable from step 1
  • Creating a no-fluff and straightforward marketing plan
  • Finding the most time and cost effective ways to market your business
1:00 PM - 1:45 PM
1:45 PM - 2:15 PM

Future Trends in the Coffee Industry

Matt will return for our last official talk of the day to discuss where things are going and get you prepared to become a business owner. Opening a coffee shop is not easy, and it is not for everyone. Matt will walk you through how he has navigated big changes in the industry and what to expect the longer you keep at it. Matt will cover:

  • Where the coffee industry is going
  • Adapting and staying relevant for the years to come
  • Managing the inevitable big changes in your business
1:45 PM - 2:15 PM
2:15 PM - 2:30 PM

Final Q&A

We’ll close the day out with one last discussion and Q&A period where you will be free to ask about anything you still have questions on.

2:15 PM - 2:30 PM

Gain real confidence

Know that you are making a smart choice by taking time to educate yourself and giving your business the best chance it can get.

Still wondering if our workshops are right for you?

Take control of your coffee Business Success

Even with zero experience making coffee or running a coffee business, you will leave our workshop ready to compete in the industry. You are the painter, we provide the brushes.

Bellissimo gave me the confidence in my dream and some concrete steps to take to make my vision a reality. They provided me with a foundation of the business sense that I needed in order to get this off the ground. So, things like a having a business plan and a marketing plan, and organizational tools to help me navigate the unknowns were immensely helpful. Thanks again for everything that you did for me and yellowbird coffee bar!
John Peterson
Yellowbird Coffee Bar, MN
Not only super knowledgeable and experienced, the love for what they do and the people they serve is evident. My instructors didn’t just share their knowledge, they shared their passion and inspired us, the students, to understand and embrace that same passion. After the workshop, I left emotionally and mentally tired, but on fire to get back and get our shop open.​
american barista and coffee workshops testimonials
Danny Tippit
Dry Bones Mud House, IN
I have had 3 years experience managing cafes but needed something more for detail on ownership before launching. I wasn't disappointed, the course was thorough and I left with the confidence to jump into Cafe Trreat.
Rachel Riley
Cafe Trreat, Australia
I had a really great time last week and learned SO MUCH in such a short amount of time. I definitely feel more confident and prepared to take on my own coffee shop in the near future thanks to you guys!
ryan leckie attendee bellissimo coffee advisors coffee school portland
Ryan Leckie
Aspiring Coffee Business Owner, OR

Everything you need

Your relationship with us doesn’t have to end with our workshops. We offer all our attendees unmatched discounts on our digital products and tools to catapult you even farther ahead.

Employee Handbook Template

Set crucial expectations and avoid the worry of lawsuits. Your employee handbook is one of the most important tools a coffee shop business owner can have.

Learn how to open a coffee shop with us

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Want to Talk To Someone Right Away? Call us at (503) 512-0197

5 Lessons Before you Open a
Coffee Shop

Are you ready to open a coffee shop? We'll send you our ebook along with 5 of our best pieces of advice to help you prepare.

5 Lessons Before You Open A
Coffee Shop

Are you ready to open a coffee shop? We'll send you our ebook along with 5 of our best pieces of advice to help you prepare.