Bean Business Basics, Third Edition [book]
This740-page start-up/operational manual is unlike any book currently on the market. Bean Business Basics is the definitive guide for those starting a retail coffee business and a great manual for existing coffee businesses. Covers:
Equipment Function and Maintenance
Espresso101 is the award-winning professional video training tool for you and your employees. This tape will cut the normal 20-hour employee-training cycle down to three or four hours. Pays for itself with the first employee trained. Covers:
A Brief History of Coffee
The Coffee Bean
Roasting and Blending
Extracting Perfect Espresso
Steaming & Foaming Milk
Espresso Drink Preparation
Principles of Brewed Coffee
Cleaning, Safety & Maintenance
Espresso 501 is a 75-minute, advanced course in coffee and espresso is for the coffee professional. The perfect companion piece to the award-winning Espresso 101, 501 details the variables essential to create a superior espresso beverage experience.
Important factors related to espresso equipment performance
Attributes of excellent espresso coffees
Understanding the chemistry and nuances of espresso preparation
Beverage presentation Principles of superior customer service
Effective and Essential Marketing for the Specialty Coffee Retailer [book] by Bruce Milletto
2005 winner of the Specialty Coffee Association of America’s “Best New Educational Product” award.
Serving the best coffee in town won’t help your business if no oneknows about it! In Effective & Essential Marketing for theSpecialty Coffee Retailer, Bruce Milletto gives you access to his vastknowledge of the specialty coffee industry and explains how thoughtfulattention to promoting your business can mean the difference betweenbecoming your community’s third place and being in third place.
Effective marketing creates awareness of [and loyalty to] your brand inyour community, even when the mega chains come to town. This book givesyou the tools you need to use your passion for coffee and your distinctadvantage as a local business to compete effectively against thecorporate giants.
A successful marketing program doesn’t have to be the brainchild of ahighly trained professional. Nor do you need to throw big advertisingdollars in front of potential customers with the hope they will stumbleover them and into your store. With some expert guidance and your owncommitment to success, you can develop a loyal clientele and outwit thecompetition, without breaking the bank.