Table of Contents:
- Executive Summary
- The Big Picture
- Mission Statement: Name
- Location and Growth
- Think Local “Not Like The Chains”
- Our Menu
- Our Focus in Perfection
- Impassioned about Customer Service
- Legal Structure, Finance and Management
- Industry Advisor: Bellissimo Coffee Advisors
- Details of The Business
- Our Ambiance and Décor: Example
- Caring about the World and Our Community
- A Focus on Technology
- Our Staff: Passionate and Well-Trained
- Hours of Operation
- Name’s Goals for the First Year of Operation
- Our Keys to Success
- Our Product
- Quality Assurance
- Flavor and Style
- World-Class Roasted Coffees
- Non-Coffee Beverages
- Baked Goods
- Food
- Teas
- Beer and Wine
- Ancillary Items
- Location
- Overview
- Company Principals
- Overview
- Owner Name
- Bellissimo Coffee Advisors and The American Barista & Coffee Workshops
- Staffing Strategy
- Staffing Plan
- Register/POS (Point of Sale)
- The Barista
- The Floater
- Additional Expertise
- Bellissimo Coffee Advisors
- Bruce Milletto
- Matt Milletto
- Accounting and Legal
- Target Market
- Name’s Target Market
- Local Residents/Commuters
- Offices & Workers
- Retail and Shopping
- Competition
- Overview
- Marketing Techniques
- Product Quality
- Employees
- Customer Service is a Focus
- Image and Publicity
- Web Site, Advertising and Social Networking
- Market Trend Analysis
- Customer Profile
- Trends
- Market Breakdown
- The Overall Market
- Market Segments
- Sample Beverage Menu
Table of Contents:
Table of Contents:
- Executive Summary
- The Big Picture
- Mission Statement: Name
- Location and Growth
- Think Local “Not Like The Chains”
- Our Menu
- Our Focus in Perfection
- Impassioned about Customer Service
- Legal Structure, Finance and Management
- Industry Advisor: Bellissimo Coffee Advisors
- Details of The Business
- Our Ambiance and Décor: Example
- Caring about the World and Our Community
- A Focus on Technology
- Our Staff: Passionate and Well-Trained
- Hours of Operation
- Name’s Goals for the First Year of Operation
- Our Keys to Success
- Our Product
- Quality Assurance
- Flavor and Style
- World-Class Roasted Coffees
- Non-Coffee Beverages
- Baked Goods
- Food
- Teas
- Beer and Wine
- Ancillary Items
- Location
- Overview
- Company Principals
- Overview
- Owner Name
- Bellissimo Coffee Advisors and The American Barista & Coffee Workshops
- Staffing Strategy
- Staffing Plan
- Register/POS (Point of Sale)
- The Barista
- The Floater
- Additional Expertise
- Bellissimo Coffee Advisors
- Bruce Milletto
- Matt Milletto
- Accounting and Legal
- Target Market
- Name’s Target Market
- Local Residents/Commuters
- Offices & Workers
- Retail and Shopping
- Competition
- Overview
- Marketing Techniques
- Product Quality
- Employees
- Customer Service is a Focus
- Image and Publicity
- Web Site, Advertising and Social Networking
- Market Trend Analysis
- Customer Profile
- Trends
- Market Breakdown
- The Overall Market
- Market Segments
- Sample Beverage Menu
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