• Executive Summary
• The Big Picture
• Mission Statement: Name
• Location and Growth
• Think Local “Not Like The Chains”
• Our Menu
• Our Focus in Perfection
• Impassioned about Customer Service
• Legal Structure, Finance and Management
• Industry Advisor: Bellissimo Coffee Advisors
•  Details of The Business
• Our Ambiance and Décor: Example
• Caring about the World and Our Community
• A Focus on Technology
• Our Staff: Passionate and Well-Trained
• Hours of Operation
• Name’s Goals for the First Year of Operation
• Our Keys to Success
•  Our Product
• Quality Assurance
• Flavor and Style
• World-Class Roasted Coffees
• Non-Coffee Beverages
• Baked Goods
• Food
• Teas
• Beer and Wine
• Ancillary Items
• Location
• Overview
• Company Principals
• Overview
• Owner Name
• Bellissimo Coffee Advisors and The American Barista & Coffee Workshops
• Staffing Strategy
• Staffing Plan
• Register/POS (Point of Sale)
• The Barista
• The Floater
• Additional Expertise
• Accounting and Legal
• Target Market
• Name’s Target Market
• Local Residents/Commuters
• Offices & Workers
• Retail and Shopping
• Competition
• Overview
• Marketing Techniques
• Product Quality
• Employees
• Customer Service is a Focus
• Image and Publicity
• Web Site, Advertising and Social Networking
•  Market Trend Analysis
• Customer Profile
• Trends
• Market Breakdown
• The Overall Market
• Market Segments
• Sample Beverage Menu

Table of Contents:

• Executive Summary
• The Big Picture
• Mission Statement: Name
• Location and Growth
• Think Local “Not Like The Chains”
• Our Menu
• Our Focus in Perfection
• Impassioned about Customer Service
• Legal Structure, Finance and Management
• Industry Advisor: Bellissimo Coffee Advisors
•  Details of The Business
• Our Ambiance and Décor: Example
• Caring about the World and Our Community
• A Focus on Technology
• Our Staff: Passionate and Well-Trained
• Hours of Operation
• Name’s Goals for the First Year of Operation
• Our Keys to Success
•  Our Product
• Quality Assurance
• Flavor and Style
• World-Class Roasted Coffees
• Non-Coffee Beverages
• Baked Goods
• Food
• Teas
• Beer and Wine
• Ancillary Items
• Location
• Overview
• Company Principals
• Overview
• Owner Name
• Bellissimo Coffee Advisors and The American Barista & Coffee Workshops
• Staffing Strategy
• Staffing Plan
• Register/POS (Point of Sale)
• The Barista
• The Floater
• Additional Expertise
• Bellissimo Coffee Advisors
• Bruce Milletto
• Matt Milletto
• Accounting and Legal
• Target Market
• Name’s Target Market
• Local Residents/Commuters
• Offices & Workers
• Retail and Shopping
• Competition
• Overview
• Marketing Techniques
• Product Quality
• Employees
• Customer Service is a Focus
• Image and Publicity
• Web Site, Advertising and Social Networking
•  Market Trend Analysis
• Customer Profile
• Trends
• Market Breakdown
• The Overall Market
• Market Segments
• Sample Beverage Menu