how to open a coffee shop workshop

For more than 25 years 

Bellissimo Coffee Advisors

has advised and set the standard for education in the specialty coffee industry

Opening a Specialty Coffee Business?

Schedule a with one of our experts

Our Story

For longer than any other coffee education or training business, Bellissimo Coffee Advisors has been the leader in the innovative and expansive specialty coffee industry. Its founder and Vice President, Bruce and Matt Milletto, expanded to open the American Barista & Coffee Workshops (now in its 16th year of operation). Here, coffee business owners have benefitted from our expertise and created successful, profitable operations all across the globe.

What We Do

Our workshops are led by nationally-recognized coffee experts, providing students with the fundamentals of opening a successful specialty coffee business both from the business and technical coffee perspective. Bellissimo exposes its students to a broad range of coffee-related equipment, products, and educational materials.

Our workshops have hosted students from over 60 different countries and all 50 States. 

Who We Do It For

Our American Barista & Coffee Workshop attendees range from representatives of large established corporations, to entrepreneurs seeking insight to open their first coffeehouse. We draw existing retailers looking to boost profits as well as baristas looking to fine-tune their skills to prepare for barista competitions.

Located in the Epicenter of Specialty Coffee

 

Bellissimo Coffee Advisors

1028 SE Water Ave #275

Portland, Oregon 97214

Some impressions from our past customers: 

Our Team

The American Barista & Coffee Workshops are led by a team of well-seasoned, nationally-recognized specialty coffee experts. In addition to our regular staff, we frequently invite guest speakers and instructors from industry-leading companies to lecture on hot topics in the industry.

bruce milletto

Bruce Milletto

Founder

Bruce is recognized by the press and the coffee industry internationally as the voice of the specialty coffee industry. He has been interviewed by, or quoted in: the New York Times, the Wall Street Journal, Time Magazine, Newsweek, 60 Minutes, Kiplinger’s, Starbucks Annual Report, Forbes, the Economist, Harvard Management Update, Crain’s Business Review, the Seattle Times, the Washington Post, Business Week and Entrepreneur.

The Specialty Coffee Association (SCA) named Bruce Milletto one of its 20 “Coffee Luminaries,” and he appeared in Gourmet Retailer’s 25th anniversary issue on the list of the 25 individuals who helped shape the specialty coffee industry.

Bruce wrote a column for many years for Fresh Cup magazine, the specialty coffee industry’s leading publication. He continues to frequently author articles for the magazine as well as provide articles and interviews for such trade publications as Fancy Food, Gourmet Retailer, Coffee and Beverage Euro Coffee and Coffeenet.

Justin Borge

Justin Borge

Sales and Marketing Director

Justin’s specialty is web design and development (he made this website) and SEO content generation. As the Sales and Marketing Director at Bellissimo, he’s typically the one behind the phone lines and is one that responds to your emails. He speaks publicly at Coffee Fest on behalf of his employers, and has a work history in food service and cafe management. 

He is recognized world wide for his amazing head of hair. When he is not at work he can be found exploring Portland via bicycle or traveling in search of the best foods that a man can eat. He is a closeted sports fan. 

john leinonen

John Leinonen

Marketing Assistant

John comes to Bellissimo with a love for social media, design, and coffee. We stole him away from the publishing industry to manage Bellissimo’s feeds and help out with digital advertising. He wears many hats here, and not just because his head gets cold.  

Outside of work, you can find John nerding out over tabletop games and mystery novels, and he’s always looking for a good plant based meal.

matt milletto

Matt Milletto

CEO

Matt Milletto has extensive experience in retail coffee, and has opened and managed multiple coffeehouses. Matt has personally trained more than 2500 new coffee retail business owners and barista trainers/managers over the past 20 years. He regularly speaks at Coffee Fest, SCA, and other industry trade shows and has been quoted in numerous newspapers and industry magazines, including the Wall Street Journal.

Matt is the current President the Oregon Coffee Board and a recipient of Portland Business Journal’s 2018 40 Under 40 Award. Through Bellissimo Coffee Advisors, he founded BaristaExchange.com and is also a head judge for all CoffeeFest Latte Art Competitions. Matt is the director and developer of Online Barista Training, and coordinates all consulting services with Bellissimo’s clients and past graduates. In 2009, Matt partnered with his father, Bruce to open Water Avenue Coffee, Portland’s premiere Micro-Roaster and Retail coffee operation.

August Epstein

August Epstein

Director of Training

August has over 10 years of experience as a world-class barista and an encyclopedia of knowledge on all things coffee. As the Director of Training for Water Avenue Coffee and Bellissimo Coffee Advisors he regularly travels around the Portland Metro Area instructing Water Avenue clients on how best to prepare and serve our offerings. He is the primary instructor for all of Bellissimo’s monthly Barista Trainings and has helped hundreds of aspiring and established coffee entrepreneurs to refine their barista skills and coffee knowledge. 

In his spare time, August plays drums in a local Portland rock band and volunteers to teach youth musicianship. 

bruce milletto

Bruce Milletto

Founder

Bruce is recognized by the press and the coffee industry internationally as the voice of the specialty coffee industry. He has been interviewed by, or quoted in: the New York Times, the Wall Street Journal, Time Magazine, Newsweek, 60 Minutes, Kiplinger’s, Starbucks Annual Report, Forbes, the Economist, Harvard Management Update, Crain’s Business Review, the Seattle Times, the Washington Post, Business Week and Entrepreneur.

The Specialty Coffee Association (SCA) named Bruce Milletto one of its 20 “Coffee Luminaries,” and he appeared in Gourmet Retailer’s 25th anniversary issue on the list of the 25 individuals who helped shape the specialty coffee industry.

Bruce wrote a column for many years for Fresh Cup magazine, the specialty coffee industry’s leading publication. He continues to frequently author articles for the magazine as well as provide articles and interviews for such trade publications as Fancy Food, Gourmet Retailer, Coffee and Beverage Euro Coffee and Coffeenet.

matt milletto

Matt Milletto

CEO

Matt Milletto has extensive experience in retail coffee, and has opened and managed multiple coffeehouses. Matt has personally trained more than 2500 new coffee retail business owners and barista trainers/managers over the past 20 years. He regularly speaks at Coffee Fest, SCA, and other industry trade shows and has been quoted in numerous newspapers and industry magazines, including the Wall Street Journal.

Matt is the current President the Oregon Coffee Board and a recipient of Portland Business Journal’s 2018 40 Under 40 Award. Through Bellissimo Coffee Advisors, he founded BaristaExchange.com and is also a head judge for all CoffeeFest Latte Art Competitions. Matt is the director and developer of Online Barista Training, and coordinates all consulting services with Bellissimo’s clients and past graduates. In 2009, Matt partnered with his father, Bruce to open Water Avenue Coffee, Portland’s premiere Micro-Roaster and Retail coffee operation.

Justin Borge

Justin Borge

Sales and Marketing Director

Justin’s specialty is web design and development (he made this website) and SEO content generation. As the Sales and Marketing Director at Bellissimo, he’s typically the one behind the phone lines and is one that responds to your emails. He speaks publicly at Coffee Fest on behalf of his employers, and has a work history in food service and cafe management. 

He is recognized world wide for his amazing head of hair. When he is not at work he can be found exploring Portland via bicycle or traveling in search of the best foods that a man can eat. He is a closeted sports fan. 

August Epstein

August Epstein

Director of Training

August has over 10 years of experience as a world-class barista and an encyclopedia of knowledge on all things coffee. As the Director of Training for Water Avenue Coffee and Bellissimo Coffee Advisors he regularly travels around the Portland Metro Area instructing Water Avenue clients on how best to prepare and serve our offerings. He is the primary instructor for all of Bellissimo’s monthly Barista Trainings and has helped hundreds of aspiring and established coffee entrepreneurs to refine their barista skills and coffee knowledge. 

In his spare time, August plays drums in a local Portland rock band and volunteers to teach youth musicianship. 

john leinonen

JOhn Leinonen

Marketing Assistant

John comes to Bellissimo with a love for social media, design, and coffee. We stole him away from the publishing industry to manage Bellissimo’s feeds and help out with digital advertising. He wears many hats here, and not just because his head gets cold.  

Outside of work, you can find John nerding out over tabletop games and mystery novels, and he’s always looking for a good plant based meal.

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Interested in Consulting Services? 

Bellissimo has established itself as the single handed leader in specialty coffee consulting. We’ve helped literally thousands of coffee companies both large corporations and small independent shops find the success they deserve. 

To obtain our services, it is a requirement that interested parties participate in one of our workshops in Portland, Oregon before entering negotiations. We exclusively work with the serious and committed. 

Contact Us

info@coffeebusiness.com

(503) 232-2222