A Coffee Shop Business Plan

The Most Important Step to Launching Your Coffee Business

It’s time to start that coffee shop you’ve been dreaming about. You have the vision in your mind, and now you need to put it down on paper.

And that’s where most people get stuck. But not you.

Our business plan template is based on years of helping people open their own coffee shops, and it can help you too.


Startup Bundle

Learn what it takes to operate a coffee shop with our online course and hone your business idea with a business plan. Talk the talk and walk the walk as you look for locations, hire staff, and open your dream shop. This bundle includes: 

Online Coffee Business Course 
Presentation Business Plan

$998 $749

Why choose our business plan template?

Overcome disorganization

You may have a clear vision, but making that vision clear to others isn’t so easy. The only way forward is to write it down.

Envision it, write it, then show it off.

Skip the busywork

When you know your business, writing it down isn’t so hard. But the formatting! Making sure it’s readable and you haven’t skipped over anything is incredibly tedious when all you want to do is move forward. 

We took care of the busywork for you.

Avoid the “one-size-fits-all” business plans

Our business plan template is the custom tailored suit of business plan templates. If you’re opening up some other retail business, look elsewhere. 

But if you want a coffee shop, this is for you.

Show up prepared

A potential coffee shop owner without a business plan isn’t going to impress anyone. Property managers, business partners, even builders all need to see that you’ve got a real plan.

What You’ll Find Inside

Executive Summary

The Big Picture
Mission Statement
Location and Growth
Think Local
Our Menu
Our Focus in Perfection
Legal Structure

Business Details

Our Ambiance
Caring About Our Community
A Focus on Technology
Our Staff
Hours of Operations
Goals in Our First Year
Our Keys to Success

Our Product

Quality Assurance
Flavor and Style
World-Class Roasted Coffee
Non-Coffee Beverages
Baked Goods

Company Principles

About the Owner
Core Values

Staffing Strategy

Staffing Plan
Register/Point of Sale
The Barista
The Floater

Additional Expertise

Bellissimo Coffee Advisors
Bruce Milletto
Matt Milletto
Accounting and Legal

Target Market

Our Target Market
Local Residents/Commuters
Offices & Workers
Retail & Shopping

Marketing Techniques

Product Quality
Customer Service in Focus
Image and Publicity
Website and Social Media

Market Trend Analysis

Customer Profile
Market Breakdown
The Overall Market
Market Segments

What about financials?

Our presentation business plan does not include financials by design. Your specific financial projections are between you and your bank, and they must be carefully guarded. This business plan is your key to coming across as serious and competent without giving away too much.

If you are interested in financial projections as well, we will consult with you one-on-one to make sure all the numbers line up.

Essential Documents Bundle

You may not realize it now, but one of the keys to a successful coffee business is writing things down. This bundle gets you the three most important documents for opening and running your business. Clear up your concept, avoid legal battles, and ensure a great customer experience. You’ll get: 

Presentation Business Plan Template
Employee Handbook Template
Operations Manual Template

$1347 $869

Ready to get started?

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