Effective marketing creates awareness of [and loyalty to] your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.
A successful marketing program doesn’t have to be the brainchild of a highly trained professional. Nor do you need to throw big advertising dollars in front of potential customers with the hope they will stumble over them and into your store. With some expert guidance and your own commitment to success, you can develop a loyal clientele and outwit the competition without breaking the bank.