John Leinonen

what is visual merchandising title

Visual Merchandising in Coffee Shops

Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products. …

Visual Merchandising in Coffee Shops Read More »

coffee cupping taking place

How to Cup Coffee

Coffee cupping is the systematic process of tasting coffee in order to determine its unique characteristics and quality level. It is primarily used by those making decisions about which green coffee beans to purchase, but it can also be a learning tool for baristas or a fun activity for customers. In order to have a …

How to Cup Coffee Read More »

Scroll to Top