The goal of signs are to get people’s attention and to create enough intrigue to want to buy something. Great signs are usually bright, colorful, use large font, and are very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but store signs …
If you’re looking for the definitive guide to opening a coffee shop in 2020, this is it. Our business is built entirely on the foundation of “Helping People Succeed in Specialty Coffee”. In short, this is what we do. We help people open coffee shops, and help people who own coffee shops run them to …
When you start with better beans, you’re one step closer to serving the best coffee around. What’s a specialty coffee business without genuine, quality coffee? Choosing your coffee is one of the most important choices you’ll make in your journey towards opening a coffee business. Knowing this, don’t rush the process! Taste as many coffees …
Attainable and measurable goals are everything both in life and business: without them you can’t truly track your progress or success. A lot of people’s goal going into business is to make money and, yes, that’s fair enough. But the best way to actually achieve this kind of massive goal is to plan out a …
Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products. …
Location is imperative in the specialty coffee business. More often than not, people don’t like to travel very far to get their coffee fix. This means that if you’re trying to find the best location for your coffee business, you’ve got a lot of things to consider. Finding that sweet spot of a great location …
As with any business, a good location is key to its success. Especially in the early phases of opening your business, there are bound to be busier days than others, both highs and lows. If your rent is too high, what does that mean for your stress levels when you’ve hit your third slow day …
Coffee shop design Design is an integral part of operating a specialty coffee business. Aside from coffee, what other reasons do people have for visiting a coffee shop? Ambiance and environment play a huge role in attracting customers through your doors. We’ve helped thousands of people over the years open coffee shops. We’ve seen firsthand …
Starting a coffee shop …of your own is a dream to a lot of people. Who doesn’t like coffee? (No friend of ours, we say!) In this article, we will be discussing the elephant in the room when people think about opening their own coffee shop. They oftentimes fail. When starting a coffee shop, it’s …