The biggest hurdle for any new or existing coffee shop: how to make money in coffee. There is a lot of potentially complex discussion we can have about this, but let’s try to make it simple. The most basic equation for profit is: Profit = Income – Expenses You’ve seen this equation before. You earn …
So you want to open a coffee shop but money is tight. How are you supposed to get your name out there without spending a lot? Thankfully, there are a lot of ways for coffee shops to advertise freely or very cheaply. Crucially though, you should still get in the habit of setting a budget. …
In 2010, Eric LeGrand was paralyzed from the neck down. In 2021, he opened his very own coffee shop. This month we celebrate the opening of LeGrand’s Coffee House and its founder, Eric LeGrand. LeGrand has been a Bellissimo Coffee Advisors client for the past few months, and I got to chat with him about …
We’re so glad Samantha Ribb was able to find the time to answer a few questions about her experience running Chug Coffee! For anyone not familiar, Chug Coffee is a seemingly ordinary coffee stand in southern Portland, OR, but what sets it apart is its rapid growth since it opened in the middle of the …
If you’re thinking about opening a local business or already in operating, you may have heard that you should care about SEO. Search Engine Optimization (SEO) has a positively WILD amount of information, misinformation, and straight-up snake oil out there about what it is and how to do it. Even worse, most of the information …
Most coffee shop owners put off hiring a manager for too long, but it’s easy to understand why. Hiring a manager requires a ton of trust. A manager is essentially a surrogate “you” as a coffee shop owner. How do you even begin to find someone who can do what you do? The truth is, …
4 Essential Coffee Shop Manager Interview Questions Read More »
Your coffee shop’s team is the most important part of your business to invest time and effort into. Equipment can break, foot traffic can change, deliveries can be late, but a good team can make the best out of any problem. Even if you think you’re a great manager, there’s only so much you can …
Stop clicking the boost button! Never, ever click this blue button again. This button may as well say, “Just take my money”. If you’ve clicked this button, it’s okay. Don’t blame yourself. Facebook makes it sound appealing on purpose. “Just click this little button, pay a few bucks, and your post will be seen by …
The goal of signs are to get people’s attention and to create enough intrigue to want to buy something. Great signs are usually bright, colorful, use large font, and are very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but store signs …
If you’re looking for the definitive guide to opening a coffee shop in 2020, this is it. Our business is built entirely on the foundation of “Helping People Succeed in Specialty Coffee”. In short, this is what we do. We help people open coffee shops, and help people who own coffee shops run them to …