So you want to open a coffee shop but money is tight. How are you supposed to get your name out there without spending a lot? Thankfully, there are a lot of ways for coffee shops to advertise freely or very cheaply. Crucially though, you should still get in the habit of setting a budget. …
If you’re thinking about opening a local business or already in operating, you may have heard that you should care about SEO. Search Engine Optimization (SEO) has a positively WILD amount of information, misinformation, and straight-up snake oil out there about what it is and how to do it. Even worse, most of the information …
Stop clicking the boost button! Never, ever click this blue button again. This button may as well say, “Just take my money”. If you’ve clicked this button, it’s okay. Don’t blame yourself. Facebook makes it sound appealing on purpose. “Just click this little button, pay a few bucks, and your post will be seen by …
Small Coffee Business Advertising on Facebook and Instagram Read More »
The goal of signs are to get people’s attention and to create enough intrigue to want to buy something. Great signs are usually bright, colorful, use large font, and are very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but store signs …
It’s the day you’ve been planning for months, maybe years. A day of definite mixed emotions: excitement but also (likely) fear of knowing this is the beginning of something really big for you and your business. Your project is no longer in the dreaming and planning stages; it’s the real deal, the big leagues. Now …
Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products. …