Visual merchandising is constantly being aware of how your store and displays affect sales. Let’s think of this concept compared to advertising. Advertising is what you do outside of your business to attract customers. Once these customers are in your shop, this is where merchandising comes into play; it’s the metaphorical closer for your products. …
Location is imperative in the specialty coffee business. More often than not, people don’t like to travel very far to get their coffee fix. This means that if you’re trying to find the best location for your coffee business, you’ve got a lot of things to consider. Finding that sweet spot of a great location …
As with any business, a good location is key to its success. Especially in the early phases of opening your business, there are bound to be busier days than others, both highs and lows. If your rent is too high, what does that mean for your stress levels when you’ve hit your third slow day …
How to Roast Coffee Beans Your Guide to Roasting and Blending Coffee Both very important phases of gourmet coffee production, roasting and blending, start with high quality coffee beans. It may seem obvious, but without a quality bean, it is unlikely you’ll create a quality coffee beverage. Both single origin roasts and blends can be …
Coffee cupping is the systematic process of tasting coffee in order to determine its unique characteristics and quality level. It is primarily used by those making decisions about which green coffee beans to purchase, but it can also be a learning tool for baristas or a fun activity for customers. In order to have a …
Say you’re about to open a coffee shop or maybe even just opened. It’s a busy time and you’re making sure everything is just right. One of the biggest mistakes that new coffee shop owners make is taking employee development for granted. Everyone talks about employee handbooks (which are vital), but having a well thought out …
Once you’ve hired the right person, how do you develop them into a good employee? There are some basic philosophies about Management Skills that all coffee shop owners need to understand. The first thing you need to realize is: the strong-arm style of management just doesn’t work! If you declare yourself supreme tyrant, if you are …
Coffee shop design Design is an integral part of operating a specialty coffee business. Aside from coffee, what other reasons do people have for visiting a coffee shop? Ambiance and environment play a huge role in attracting customers through your doors. We’ve helped thousands of people over the years open coffee shops. We’ve seen firsthand …
So, you want to learn How To Start a Coffee Business If you’re going to spend any amount of money and you’ll need to protect that investment by being as well-educated as possible about every aspect of the business. You will want to learn how to be the best barista in order to serve a …
Starting a coffee shop …of your own is a dream to a lot of people. Who doesn’t like coffee? (No friend of ours, we say!) In this article, we will be discussing the elephant in the room when people think about opening their own coffee shop. They oftentimes fail. When starting a coffee shop, it’s …